Pay Per Click
Marketing Services
Drive targeted traffic and maximize conversions with our strategic pay-per-click advertising services.
What is Pay-Per-Click?
PPC stands for "Pay-Per-Click". It is a paid e-marketing or internet advertising model which is used to increase the traffic of a website to gain more customers for business, where the advertiser (the owner of the current website) pays a fee to the publisher (more commonly a search engine or a website's owner who let the ads be displayed on their platforms) each time the ad is clicked by a user.
Pay-per-click campaign is the most popular digital marketing model for driving traffic to a website that helps to increase the profitability of a business.
Publisher (Search Engine)
Receives payment for each ad click
Why is PPC Needed for a Business?
When a user searches about some products, services and information on a browser at a specific time, the advertiser has the ability to show the ads at that specific moment.
Immediate Results
Get instant traffic and visibility for your business as soon as your campaign goes live.
Budget Control
Set your own budget and only pay when a user actually clicks on your advertisement.
Precise Targeting
Target your ads to specific audiences based on demographics, interests, and search intent.
Measurable ROI
Track and measure performance with detailed analytics to optimize your campaigns.
Strategic Advertising Approach
Though there are many types of organic methods of internet advertising like using social networking sites to share blog contents etc. where you don't have to spend money but that's not much effective and takes more time. PPC is an inorganic method of internet advertising for which you pay a fee for each click attempted on your ads, so it's a way of directly buying customers' visits to your websites and is a more effective way to get more customers and it all depends on the relevancy.
Relevant to user's search intent
Makes ads productive and delivers better results
Directly connects potential customers to your offerings
Why Choose AK for Successful PPC Campaigns
AK Customized Business Solutions is mastered in Pay-Per-Click marketing as we can do custom programming for the most complex functions you think.
Advanced Research
Our professional team conducts thorough research and audits to understand what's working and what isn't to craft perfect and relevant ads for your PPC campaign.
No more headaches now! Select AK to get the best services and we will handle it for you so that you can grow fast. We use strategic marketing tactics for PPC campaigns that have been proven to work.
The AK PPC Campaign Process
Our professional team follows a strategic approach to ensure your PPC campaigns deliver maximum ROI.
Research & Audits
Our professional team can do research, audits over what's working and what's not working and can make perfect and relevant ads for your brand, products and services for the PPC campaign that will result better and make a positive outcome.
Competitor Analysis
We analyze your competitors' strategies to identify opportunities.
Market Research
We understand your target market to create effective campaigns.
Audit Existing Campaigns
We review current performance to optimize future strategies.
Choosing the best platforms
Currently Google Ads is the most popular pay-per-click platform as the Google search engine is widely used all over the world and almost the whole globe uses Google services as well as Microsoft Advertising is also more popular pay-per-click platform as it has over 137 million unique desktop searchers on Bing. Now some most popular social networking platforms and websites such as Facebook, Twitter, LinkedIn and Pinterest have also adapted pay-per-click into their advertising model.
Selecting perfect keywords
We can do keyword research for your ads to select the most relevant and positive keywords for your brand, products and services that are more commonly searched by the users. Along with positive keywords we also add some negative keywords regarding the free or the services which are not looked to buy that will help to remove the unqualified traffic.
+Positive Keywords
-Negative Keywords
Ad layout
Selecting the best layout is an important thing to be cared about while making an PPC ad and it depends on where the ad is going to be displayed. Using the perfect contrast and text format will help your ads to highlight more on the selected platform. Expanded Text Ads, Product Listing Ads and Image Ads, we can make all types of ads for your products and services.
High-quality [products] with free shipping. Limited time offer - 20% off all products.
Best Practices We Follow:
Device and Location targeting
Targeting the preferred devices of a user who has made a query regarding a product or service will increase the probability of clicking your ads. Just like that we can also target the location where the chances of increasing your business so that your business could be more profitable.
Device Targeting
We optimize bids and ad formats for each device type to maximize engagement and conversions.
Location Targeting
PPC Results That Drive Business Growth
Our strategic approach to PPC delivers measurable results and tangible ROI.
Average ROI
Return on ad spend across client campaigns
Increased Conversions
Average conversion rate improvement
Cost Reduction
Lower cost-per-acquisition with our strategies
Ready to Boost Your Business with PPC?
Our professional team is ready to develop a custom PPC strategy tailored to your specific business goals and target audience.